“Shocking Revelation: Amitabh Bachchan’s Flipkart Ad Sparks Major Controversy! You Won’t Believe What CAIT Demands!”

The Confederation of All India Traders (CAIT) has officially lodged a complaint with the Ministry of Consumer Affairs against a Flipkart advertisement that features the renowned Bollywood star, Amitabh Bachchan, promoting the upcoming Big Billion Days sale. CAIT has described this advertisement as “misleading.”

In their complaint submitted to the Central Consumer Protection Authority (CCPA), CAIT asserts that the advertisement is not only misleading but also detrimental to the interests of India’s small-scale retailers. They strongly call for the withdrawal of this advertisement. Additionally, CAIT demands that Flipkart be penalized as per the relevant provisions of the Consumer Protection Act for disseminating a “false or misleading advertisement.” Furthermore, CAIT urges the imposition of a fine of Rs 10 lakh on Mr. Bachchan.

Efforts to obtain a response from Flipkart via email have yielded no results, and attempts to contact Mr. Bachchan for comments have been unsuccessful. CAIT’s Secretary General, Praveen Khandelwal, emphasized the alleged deception in the complaint, stating that “Flipkart, through Amitabh Bachchan as their endorser, has misled the public regarding the prices at which mobile phones are available from sellers/suppliers in India’s smartphone market. This has the consequence of tarnishing the reputation of other businesses, services, or trades.”

Moreover, Khandelwal pointed out that, in accordance with Rule 4 of the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements from 2022, Flipkart’s advertisement is misleading due to its lack of truthfulness, honesty, and accuracy. It is characterized as being malicious and manipulative.

Last week, CAIT brought attention to this advertisement featuring Mr. Bachchan, wherein he promotes Flipkart’s forthcoming Big Billion Day sale by suggesting that mobile deals will not be available at offline retail stores. The Big Billion Days sale is scheduled to run from October 8 to 15.

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